Search Engine Optimization specialist

Search engine marketing is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:

Organic Search Engine Optimization (SEO) - Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of Web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase".

Pay Per Click Advertising (PPC) - Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

You can also use pay per click advertising to your advantage on your own site. For example, you can make money with Google AdSense and other similar programs.